Platform Framework

Fully Automated
eCommerce

Platform Framework & Operating Overview

435Franchise Locations
17,400Licensed Professionals
1,740,000Consumer Reach
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Platform Framework

eCommerce Automation

  1. Provide a Customized Platform that allows Phenix Salon Suites to provide an independent eStore for every store and stylist.
  2. Independent Custom Group portal for every franchisee including unique configuration, imaging, branding, merchandise assortment.
  3. Platform controls include all Vendor Integration, franchisee Group Accounts, and stylist eStores selling directly to end users.
  4. No Inventory Requirements, logistics, operating requirements cost, or risk.
  5. Embedded Marketing for every eStore, creating a direct connection to end users from vendors, through franchisees and eStores. Marketing features include HTML email campaigns, social media posts and unique promotions offered by vendors.
  1. Market, promote, recommend via all digital media with Pre-loaded Shopping Carts.
  2. Fully Automated customer order execution.
  3. Customer Orders split-routed Direct to Vendors; orders placed via API / EDI; vendors drop ship direct to customers.
  4. Automated Payments Engine processes weekly payments to corporate, franchisees, stylists, vendors, service providers, and tax authorities.
  5. Outsourced Customer Service and Returns management.
  6. Automated Transactions Reporting Dashboard & financial systems integration.
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Platform Framework

Platform Architecture

Branded eStores Groups for each Store and Stylist
Your DTC Marketing & Sales
Target Clients
Vendor
Vendor
Vendor
Vendor

Your partners: unlimited brands, distributors, service providers.

Phenix Salon Suites
ECOMMERCE

Your platform spec: branding, imaging, configuration, offering assortment.

Corporate
GroupLocation eStore
Stylist eStore
Stylist eStore
Franchise
GroupLocation eStore
Stylist eStore
Stylist eStore
Franchise
GroupLocation eStore
Stylist eStore
Stylist eStore
Corporate
GroupPartner eStore
Stylist eStore
Stylist eStore
IGfSMS
IGfSMS
IGfSMS
IGfSMS
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Operating Overview

The Economics

Retail Sales Assumptions
Total Franchise Locations (U.S.)435*
Average Tenants in each Franchise location40
Licensed Professionals17,400
Clients per stylist (modeled)100
Consumer reach – total1,740,000
LOWHIGH
Participating Professionals30%40%
Purchasing clients / Professional25%30%
Annual purchasing clients130K208K
Spend / purchasing client / year
Core beauty products$200$300
Promotions / Lifestyle and other$175$260
Total annual spend / client$375$560
Retail Sales Projections
LOWHIGH
Gross eStore Sales$48,750,000$116,480,000
Cost of Goods (50%)($24,375,000)($58,240,000)
Gross Profit$24,375,000$58,240,000
Platform Cost (10%)$2,437,500$5,824,000
Corporate Tech Fee (20%)$4,875,000$11,648,000
Franchisee Split (20%)$4,875,000$11,648,000
Stylist eStore Split (50%)$12,187,500$29,120,000
Phenix Salons Corporate Economics
HIGH6,960 Professionals / 174 franchisees$11,648,000
LOW5,220 Professionals / 130 franchisees$4,875,000

* Franchise locations according to public data. Professionals in franchise locations and clients per professional, purchase rates and spend are modeled assumptions.

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How It Works

01

Setup & Customization

02

Virtual Merchandise Assortment

03

One-Click Customer Order Execution

04

Automated Vendor Order Fulfillment

05

Automated Payee Settlements

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How It Works
0102030405

Setup & Customization

We build your custom branded and configured eStores group platform to your spec

Phenix Salon
eCommerce

Branded eStores Groups

Configured to corporate partner specifications down to exact unique location sub-domain properties and imagery guidelines.

Professional eStore

Clients

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How It Works
0102030405

Virtual Merchandise Assortment

We onboard your selected virtual merchandise assortment from your vendor partners integrated via API / EDI

Vendor Partner

Vendor Partner

Phenix Salon
eCommerce

Every Professional eStore

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How It Works
0102030405

One-Click Customer Order Execution

One-click customer order execution from pre-loaded shopping carts with fully automated merchant processing

Phenix Salon
eCommerce

Infrastructure Metrics:

  • API / EDI integrated routing
  • Real-time hourly automated stock reads
  • Vendor and client verification dashboard feeds
Merchant Stack
ShipStation
Avalara
Square, etc.
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How It Works
0102030405

Automated Vendor Order Fulfillment

Automated fulfillment direct to customer with custom branded customer messaging

Wholesale Vendor

Fulfillment Routing & Tracking
  • Automated purchase order tracking as if the actual merchant seller.
  • Fulfillment reporting instantly triggers an account payable confirmation inside the engine.

End Consumer Client

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How It Works
0102030405

Automated Payee Settlements

Automated payments to all payees based on platform accounts payable reports and specified payment rules

Platform Clearing Receivables

Wholesale Vendors:Automatic split payment tracking processing.
Marketplace Providers:Instant clearings calculated on item level criteria.
Tax Authorities:Automated real-time local sales tax filing allocations via Avalara.

Profit-Share Ledger Allocations

Corporate Technology Fee:Automated fee extraction rule processing (20% +/- of gross profit).
Franchisee & Stylist Payouts:Distributed ledger sub-payout systems for individual storefront operators.
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Operating Overview

Features & Benefits

Automated eCommerce storefronts to all professionals in your network

Standard Features

  • 100% automation for all eStores
  • Loyalty program based on your input
  • Customized eStores with unique URLs
  • AI profile of buyers (remarketing automation)
  • Promotion campaigns using email and social media
  • Vendor cooperation for campaigns
  • Key vendors and brands (yours and ours)
  • B-B and B-B-C technology
  • Split orders and payments to vendors
  • Automated tax calculations and filing provided by our integrated partner, Avalara.
  • Data security / SSL Certified
  • High margin split with franchisees and eStores

Optional Features

Managed Services:
  • Vendor integration and management
  • Franchisee and eStore support
  • End user support
  • Marketing – vendor negotiations, email and social media campaigns, consumer remarketing
  • Financial Management – Accounting integration, payment to vendors, franchisees and eStores, sales tax filings and third-party commissions
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Thank you.

Contact Us for a full demonstration.

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Fully Automated eCommerce
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